Eye - Candie's Press Release

CONTACT:  Gregg Wooding, I AM PR

972-567-7660/ gregg@iampronline.com

Clothing Line Sends Young Girls Back To School As Eye-Candie's

Leader of the Modesty Movement for 'Tween Girls Uses Dollars and Sense to Fight Disturbing Candie's Abstinence Campaign; Dannah Gresh Unites Thousands of  Concerned Moms to Shop at National Retail Stores Voted Most Age-Appropriate during "Secret Keeper Girl Shop 'Til You Drop" Event  

NASHVILLE, TN, August 17, 2009 - Best-selling author Dannah Gresh, founder of Seeker Keeper Girl, an initiative that promotes modesty for 'tween girls, is calling for little girls to abstain from buying into a new campaign by the Candie's Foundation. For just $15 plus shipping and handling, young girls can add to their back-to-school wardrobe a tight-fitting tank top with the slogan "I'm SEXY enough … to keep you waiting" emblazoned across the chest.

The sexy t-shirt is at the heart of a disturbing, new abstinence campaign by Candie's, supposedly designed to discourage teen pregnancy. High-profile teen mom Bristol Palin signed on recently as spokesperson. 

On the eve of kicking off her Secret Keeper Girl fall U.S. tour in her hometown of State College, PA, on Aug. 17 - that features a purity fashion show for girls 8-12 and instills that each girl is a one-of-a-kind masterpiece - Gresh blogged her concerns about the "sexy" abstinence campaign to her following of mothers and daughters at www.secretkeepergirl.com  "Can you say 'mixed message?' The t-shirt tantalizes more than it reinforces a message of abstinence." 

Gresh is not alone in her assessment. The findings of two years of study by the American Psychological Association (APA) task force on the sexualization of little girls links skimpy clothes to eating disorders, depression and an inability to develop a healthy view of sexuality before participating. 

Gresh is not one to take assaults to 'tween girls' purity passively. Since late last year, more than 10,000 moms have signed her Bod Squad Petition requesting that the fashion industry read the findings of the APA report on the effects of sexual clothing. And, on October 23 & 24 through her "Secret Keeper Girls Shop 'Til You Drop," Gresh and her following of moms and daughters plan to patronize three national retailers who have consistently provided age-appropriate clothing for 'tweens. Her Bod Squad Advisory panel continues to narrow the list from over 100 nominations. Even prior to the beginning of this controversial abstinence campaign, a store in the running was nixed for one reason: Candie's. 

"One of the advisors mentioned that the store often features Candie's in oversized billboards in their teen section and that sometimes Candie's advertising is sexual," Gresh recalled. "This news about the sexy t-shirts (which is new to me today) confirms that we made a good choice." 

Secret Keeper Girl interactive events are being held in up to 60 U.S. cities annually to help young girls value modesty, surround themselves with wise friends, and embrace Godly beauty. Almost 20 tour dates are left on the 2009 calendar. Gresh has sold more than 800,000 copies of her books - including her Secret Keeper Girl titles, "And the Bride Wore White" and "Lies Young Women Believe" (co-authored with Nancy Leigh DeMoss) - making her one of today's most successful Christian authors targeting teens and 'tweens.  

Those interested in information about signing the Bod Squad Petition, attending a Secret Keeper Girl conference, or participating in the "Secret Keeper Girl Shop 'Til You Drop" event should visit www.secretkeepergirl.com.


Media interested in interviews with best-selling author Dannah Gresh, book review copies, press materials, and approval to cover a live Seeker Keeper Girl event should contact Gregg Wooding, I AM PR Services, (972) 567-7660 mobile or gregg@iampronline.com email.